The Industry Standard Dictionary

Print on Demand & Apparel Manufacturing Glossary

We've processed hundreds of thousands of custom apparel orders at NexelPrint. We understand that success in the custom clothing space requires more than just good designs—it requires mastering the terminology of manufacturing, logistics, and finance. This glossary isn't just definitions; it's a playbook filled with operational insights to help you navigate RTOs, understand fabric GSM blends, and optimize your margins.

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C10 Terms
MarketingTotal Ad Spend ÷ Total New Customers

CAC (Customer Acquisition Cost)

The total marketing and advertising expenditure required to acquire one single paying customer across your digital sales channels.

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Business72% to 78% on Mobile Devices

Cart Abandonment Rate

The percentage of online shoppers who add apparel items to their virtual cart or reach checkout, but leave the website without completing the transaction.

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Business60% – 70% of Total Apparel Transactions

COD (Cash on Delivery)

A consumer payment method where the customer pays the courier executive in physical cash or via QR UPI at the precise moment of doorstep parcel handover.

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FinanceWeekly (1–2 Payouts per Week)

COD Remittance

The formal financial reconciliation cycle where courier companies transfer collected cash from delivered COD parcels back into the merchant’s bank account.

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FinanceBlank Garment + Printing + Branding + Polybag

COGS (Cost of Goods Sold)

The direct aggregate cost incurred to manufacture and package a physical garment, excluding indirect operating expenses like marketing, software, and rent.

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Fabric230 – 250 GSM

Cotton Piqué Matty Fabric

A textured double-knit fabric characterized by raised geometric waffle or honeycomb parallel cords, engineered specifically for structural polo collar t-shirts.

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Branding350 – 600 GSM Art Card / Kraft Board

Custom Hangtags

Heavyweight cardstock branding tags attached to garment seams using nylon cords or safety pins to display brand logos, story, size, and care instructions.

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BrandingFrosted Matte LDPE Ziplock Bag with Air Hole

Custom Packaging

Bespoke branded polybags, frosted ziplock garment pouches, or corrugated mailer boxes customized with your company’s logos and aesthetic artwork.

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MarketingAvg Order Value × Annual Orders × Retention Years

Customer Lifetime Value (LTV)

The total cumulative revenue or gross profit an e-commerce brand expects to earn from a customer throughout their entire purchasing relationship.

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DesignComplete From-Scratch Garment Construction

Cut and Sew Apparel Manufacturing

The comprehensive manufacturing method where garments are custom cut from raw fabric rolls and decorated across flat panels before being assembled and stitched together.

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D7 Terms
BusinessZero Middlemen (Brand Sells Direct to Consumer)

D2C (Direct to Consumer)

A business model where apparel brands manufacture goods and sell directly to end consumers via online storefronts, bypassing third-party retail distributors and department stores.

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PrintingZinc Formaldehyde Sulfoxylate (ZFS Activator)

Discharge Screen Printing

A chemical screen printing technique for dark 100% cotton garments that chemically bleaches out the original reactive fabric dye and replaces it with new graphic pigments for a soft, breathable print.

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Design300 DPI at 100% Physical Size

DPI (Dots Per Inch)

A metric of print resolution defining the physical number of individual ink droplets an industrial printer deposits within one linear inch of printable area.

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Design3 to 6 Inches Below Shoulder Joint

Dropshoulder (Silhouette)

A relaxed streetwear pattern cut where the shoulder seam is placed intentionally lower down the upper arm rather than sitting on the anatomical shoulder bone.

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Printing1200 – 2400 DPI Photographic Detail

DTF Printing (Direct to Film)

A cutting-edge industrial digital printing method where vibrant pigment inks are printed onto PET transfer film, coated with hot-melt TPU adhesive powder, and heat-pressed onto garments.

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PrintingDirect Piezo Inkjet on Pre-Treated Cotton

DTG Printing (Direct to Garment)

A digital printing method where specialized aqueous textile inks are sprayed directly onto pre-treated 100% cotton fabric using modified inkjet printheads.

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PrintingMinimum 85% – 100% Polyester

Dye Sublimation Printing

A digital thermal printing technique where solid disperse dyes convert directly into gas under 200°C heat, molecularly bonding inside polyester synthetic fibers.

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P11 Terms
Branding100% (Guaranteed Eye Contact upon Unboxing)

Packins (Package Inserts)

Supplementary promotional items—such as die-cut stickers, thank-you cards, discount vouchers, or lookbooks—placed inside the garment shipping package to drive repeat purchases.

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FinanceT+1 to T+2 Business Days for Domestic Cards/UPI

Payment Gateway

The encrypted fintech software infrastructure that securely authorizes, validates, and processes customer card, net banking, and UPI transactions at storefront checkout.

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FabricSurface Mechanical Bond (Cationic Binder)

Pigment Dyeing

A surface-level coloring process where insoluble color pigments are bound to garment fibers using cationic binders, creating a soft, sun-faded vintage hue that develops natural patina with wash.

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Logistics19,000+ Active Commercial Delivery Pincodes

Pincode Serviceability & Tier Classification

The operational capability of courier networks to deliver parcels to specific postal codes across India, dictating transit timelines, Cash on Delivery (COD) availability, and freight rates.

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BusinessFinal Checkpoint Before Bulk Roll Cutting

Pre-Production Sample (PPS)

The final physical prototype garment manufactured by the factory using bulk fabric, final inks, and real trims for formal buyer approval before mass cutting commences.

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Fabric< 3% Post-Wash Dimensional Change

Pre-Shrunk Fabric (Compacting)

Fabric that has been mechanically compacted and relaxed through industrial heat, steam, and compressive rollers during manufacturing to limit post-purchase shrinkage to less than 3%.

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PrintingCationic Calcium Salt & Polymer Emulsion

Pre-Treatment (Fixation Chemistry)

A liquid chemical primer solution sprayed onto 100% cotton garments prior to direct inkjet printing that chemically binds pigment inks to cellulose fibers.

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Design2.5" to 3.0" Below Collar Seam

Print Area (Printable Canvas)

The designated boundary on a garment where graphic designs can be safely heat-pressed or screen printed without crossing over seams, collars, or pocket bar-tacks.

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BusinessAbsolute Zero (No Unsold Clothes)

Print on Demand (POD)

An e-commerce business model where custom apparel products are printed and fulfilled only after a customer places and pays for an order on the merchant’s store.

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Branding100% Merchant Equity & Intellectual Property

Private Labeling

Manufacturing apparel under a unique fashion brand identity, utilizing custom fits, fabrics, inside neck prints, and custom packaging to build long-term brand equity.

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Printing1.0 mm – 2.5 mm Raised Height

Puff Print (High-Density 3D)

A specialty dimensional printing technique where a foaming blowing agent is blended into plastisol ink, causing the graphic to expand upward into a raised 3D tactile texture when heated.

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Direct Factory-Gate Blanks & Decoration

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